
Category
Packaging
Process
plastic injection,
ergonomy, graphic
Category
Packaging
Process
plastic injection,
ergonomy, graphic
Category
Packaging
Process
plastic injection,
ergonomy, graphic
Mineral water St Georges
Challenge
Develop the brand universe to reach new markets.
Solution
Market target diversification with a new athletic and minimal aesthetic.
Mineral water St Georges
Challenge
Develop the brand universe to reach new markets.
Solution
Market target diversification with a new athletic and minimal aesthetic.
Mineral water St Georges
Challenge
Develop the brand universe to reach new markets.
Solution
Market target diversification with a new athletic and minimal aesthetic.
Strategy
Handy concept for everyday activities.
Strategy
Handy concept for everyday activities.
Strategy
Handy concept for everyday activities.









Difference
Difference
difference


Research
A sand texture increase the taking in hand. The graphic style becomes also a function according to the DNA brand.
Research
A sand texture increase the taking in hand. The graphic style becomes also a function according to the DNA brand.
Research
A sand texture increase the taking in hand. The graphic style becomes also a function according to the DNA brand.





Logo
Study of a new logo to reflect the athletic brand identity.
Logo
Study of a new logo to reflect the athletic brand identity.
Logo
Study of a new logo to reflect the athletic brand identity.






Concept
Graphic inspired by stripes to remind the idea of movement.
Concept
Graphic inspired by stripes to remind the idea of movement.
Concept
Graphic inspired by stripes to remind the idea of movement.




Concept
The label is more visible thanks to a race start illustration. The next step would be to work on the bottle shape to increase the movement identity with different flavors.
Concept
The label is more visible thanks to a race start illustration.
Concept
The label is more visible thanks to a race start illustration. The next step would be to work on the bottle shape to increase the movement identity with different flavors.
The next step would be to work on the bottle shape to increase the movement identity with different flavors.