Category
Research + Branding + prototyping + users testing + UxUi ecommerce food
Category Branding
Category
Research + Branding + prototyping + users testing + UxUi ecommerce food
Cofoundeur brand Bon
Challenge
Why limit yourself with pasteurized beverages that do not ensure all of the nature benefits?
« Even if pasteurization is the leading preservation method, she has a lot of sides-effects on the nutritional quality and organoleptic aspect of juices. » United States National Library of Medicine 2018
Objective
The majority of juice goes through a conservation process with pasteurization to reach a longer shelf life and an easy storage at ambient temperature. Continuously advancing the flavour beverages towards functional beverages from cold press veggies/fruits and ultra fresh products. The objective is to reclaim the plant based quality.
Cofounder brand Bon
Challenge
Why limit yourself with pasteurized beverages that do not ensure all of the nature benefits?
« Even if pasteurization is the leading preservation method, she has a lot of sides-effects on the nutritional quality and organoleptic aspect of juices. » United States National Library of Medicine 2018
Objective
The majority of juice goes through a conservation process with pasteurization to reach a longer shelf life and an easy storage at ambient temperature. Continuously advancing the flavour beverages towards functional beverages from cold press veggies/fruits and ultra fresh products. The objective is to reclaim the plant based quality.
Cofoundeur brand Bon
Challenge
Why limit yourself with pasteurized beverages that do not ensure all of the nature benefits?
« Even if pasteurization is the leading preservation method, she has a lot of sides-effects on the nutritional quality and organoleptic aspect of juices. » United States National Library of Medicine 2018
Objective
The majority of juice goes through a conservation process with pasteurization to reach a longer shelf life and an easy storage at ambient temperature. Continuously advancing the flavour beverages towards functional beverages from cold press veggies/fruits and ultra fresh products. The objective is to reclaim the plant based quality.
User
Study from the user perspective on the volume size and senses.
User
Study from the user perspective on the volume size and senses.
User
Study from the user perspective on the volume size and senses.
Formal research
Glass material confirms our vision of a qualitative product with a health identity.
Choice of a 200 ml glass bottle to respect the maximum cost per juice acceptable and be more sustainable.
Formal research
Glass material confirms our vision of a qualitative product with a health identity.
Choice of a 200 ml glass bottle to respect the maximum cost per juice acceptable and be more sustainable.
Formal research
Glass material confirms our vision of a qualitative product with a health identity.
Choice of a 200 ml glass bottle to respect the maximum cost per juice acceptable and be more sustainable.
Shops
bakerie brasserie
Organic shop
Shops
bakerie brasserie
Organic shop
Shops
bakerie brasserie
Organic shop
Sport
Orange Bleue
Sport
Orange
Bleue
Sport
Orange Bleue
Santé
Hospital + Sodexo
Health
Hospital
Sodexo
Santé
Hospital + Sodexo
Hotel trade
Kyriad
Hotel trade
Kyriad
Hotel trade
Kyriad
School
Primary, secondary Morbihan
School
Primary, secondary
Morbihan
School
Primary, secondary Morbihan
Show
Show
Show
Distribution networks
Detachable label to facilitate any design change because a sticky label would require a lot of prints from the manufacturer.
Distribution networks
Detachable label to facilitate any design change because a sticky label would require a lot of prints from the manufacturer.
Distribution networks
Detachable label to facilitate any design change because a sticky label would require a lot of prints from the manufacturer.
Logo
Evolution towards a minimal typography easily usable for each flavor.
Logo
Evolution towards a minimal typography easily usable for each flavor.
Logo
Evolution towards a minimal typography easily usable for each flavor.
Brochure
Specifically for each sector: shop, school, sport club…
Weekly design creations following users feedback thanks to several surveys. Our discussion with users helped us find the right direction to build a long-term brand vision.
Weekly design creations following users feedback thanks to several surveys. Our discussion with users helped us find the right direction to build a long-term brand vision.
Social network
Production of a soft visual identity for online content. The online presence helped us find new categories of users.
Social network
Production of a soft visual identity for online content. The online presence helped us find new categories of users.
Social network
Production of a soft visual identity for online content. The online presence helped us find new categories of users.
Landing page e-commerce
Online orders for a juice week and their health benefits.
Landing page e-commerce
Online orders for a juice week and their health benefits.
Landing page e-commerce
Online orders for a juice week and their health benefits.
Concept
- Awareness to design sustainable and innovative products
Concept
- Awareness to design sustainable and innovative products
Concept
- Awareness to design sustainable and innovative products
